Nuzo Nails

Nuzo produces high quality, inexpensive nails that will share shelf space with more "mainstream" fastener brands. Nuzo sought an identity that allowed for distinct, attractive packaging which both display the product and allow for practical handling. Packaging also demanded an articulate a visual system that will facilitate identification of different sizes, finishes, and usages available. The final packaging system aims to capture an accessibly luxury niche of the fastener market, and relies on vibrant, richly-saturated process inks to distinguish different finish types.