Zarco Exchange is a transnational foreign exchange company based out of Lahore, Pakistan. Zarco's services target consumers and corporations across Pakistan, the USA, and the UK, and seek to simplify the process of exchanging currencies between the three regions. Despite being based out of Pakistan, Zarco is perceived as a strictly Western identity, and so sought to blend the aesthetics of its East-meets-West background in its rebranding strategy.
Spearheading this rebrand is Zarco Traveler, a mobile extension of and companion to Zarco Exchange's core consumer financial services, especially addressing the needs of those dealing in US-Pakistan commerce. These services include distribution of traveler’s cheques, inward & outward remittance, currency exchange, encashment, telegraphic transfers, and a unique “ClickNSend” service which expedites US-Pakistan transfers. The Zarco Traveler prototype was developed with standard web front-end technologies (XHTML, CSS, customized jQuery).
View Zarco Traveler